Recently, a post about Mixue Bingcheng employees wearing cigarette-shaped decorations sparked heated discussion on social media. The poster pointed out that store employees had cigarette-shaped hair clips attached to the brims of their baseball caps, arguing that this makes smoking seem entertaining and normalizes it, and expressing concern about the negative impact on brand image and consumer perception. Some netizens speculated that this was just young staff members playing around, while other Mixue employees emphasized that the stores strictly prohibit smoking. However, most voices still held that employees wearing uniforms represent the company's image, and cigarette decorations easily raise hygiene concerns, especially potentially setting a bad example for underage customers. After the incident gained traction, a person believed to be the store manager and official customer service responded one after another, acknowledging the inappropriate behavior and stating that it had been rectified. Front Street Coffee continues to follow developments in the coffee and beverage industry, bringing you the latest report. [more…]

Coffee shops are supposed to be spaces for savoring and relaxation, yet a recent voyeuristic photo scandal exposed on a Douban group has shattered that tranquility. A coffee shop employee shared secretly taken photos of female customers' thighs in a WeChat group, proudly exchanging comments, which triggered strong condemnation from the coffee enthusiast community. The incident involved multiple coffee shops in Guilin, and the shops concerned issued statements one after another, apologizing for the misconduct of individual employees and dismissing or firing those involved. This incident not only violated customers' portrait rights and privacy but also cast a shadow over the professional image of the coffee industry. As coffee enthusiasts, we should pay more attention to baristas' professionalism and work ethics, and return to our love for and dedication to coffee itself. [more…]

Recently, a video of a CoCo milk tea shop employee eating watermelon while cutting it has sparked heated discussion online. The video shows the employee, while preparing ingredients for a watermelon drink, not wearing gloves, cutting off a piece and eating it directly, then continuing to process the remaining fruit. This behavior might be harmless in a home kitchen, but in a restaurant back kitchen it touches a sensitive nerve regarding food safety and operating standards. Some netizens believe that an employee daring to eat the ingredient actually proves the food is fresh, but more people are concerned about saliva contamination, food waste, and the lack of corporate rules. The manager of the shop involved responded that they are verifying the matter, but had not received authorization from headquarters to publicly announce the handling result. The incident once again pushes the hygiene management and employee operating habits of restaurant back kitchens into the focus of public opinion. [more…]

Canadian national coffee brand Tim Hortons has recently been trending frequently, from moldy food to outrageous employee behavior, its reputation has suffered a severe crisis. Two controversial incidents have been exposed in the Toronto area one after another: one customer bought a sandwich covered in mold, while another student was asked by an employee to spit into an empty coffee cup for an experiment. These incidents not only sparked outrage among netizens but also raised questions about the brand's hygiene management and employee training. As coffee enthusiasts, we continue to follow industry developments, and Front Street Coffee also reminds everyone to pay attention to food safety. This article will take you through the full picture of the incidents. [more…]

Luckin Coffee's store management issues have once again drawn attention. Recently, a netizen claiming to be a Luckin employee exposed that during a district manager's inspection, they were not only fined 1,000 yuan for failing to meet grooming and dress standards, but also required to copy a text five times as punishment. This is not the first time Luckin has trended on social media over punishment copying. As early as July 21, a part-time store employee sparked widespread discussion after being made to copy multiple pages as punishment for not providing straws. Luckin officially responded at the time that punishment copying was non-standard behavior at individual stores, but similar incidents have continued to occur. Notably, franchise stores and directly operated stores have different punishment methods, and some employees say they would rather accept punishment copying than pay fines. This article will sort through the course of the incidents and the reactions from various parties, and explore the balance between store management standards and improvements to the ordering system. [more…]

Recently, the "tear-the-cup" lucky draw campaign launched by Chagee in Malaysia has become mired in controversy. A video exposed that store employees were suspected of screening prize cards inside cups in advance and keeping the grand prizes aside, triggering strong consumer doubts about the fairness of the campaign. The brand initially demanded that netizens delete their posts through legal means, then responded successively on November 18 and 19 and issued an apology statement, admitting that the employees' conduct did not conform to corporate principles and announcing that starting in December it would switch to QR codes instead of paper lucky draw slips. Although the brand promised to make rectifications, public doubts about its handling approach and transparency have still not been completely dispelled. [more…]

Recently, a bizarre scene unfolded inside a Starbucks store at a Yizhaoweide Plaza in Xiangshan, Ningbo, Zhejiang: a customer wearing a tiger-head mask and carrying a spiked club appeared in the store, drawing widespread attention from customers present and netizens alike. According to multiple media reports, the incident occurred on November 27, and video showed the customer standing by the front counter, waving the spiked club while communicating with staff. The incident quickly gained traction on social media, with many people expressing confusion over the person's behavior and speculating that the motive might have been performance art or a prank. On November 30, staff at the store involved responded, saying that the customer did not rob the store of coffee or injure anyone, that employees promptly called the police and reassured customers, and that the individual subsequently left on their own. This incident not only sparked discussion about safety in public places, but also left people reflecting on the unexpected situations service industry workers face. [more…]

Recently, a dispute at a Starbucks store in Terminal 2 of Kuala Lumpur International Airport sparked widespread discussion. A Chinese tourist, struggling with English, was using an AI translation tool to communicate with a staff member when the employee muttered an insult in Malay under their breath: "bodoh" (meaning stupid). After the video was uploaded, Malaysian netizens quickly pointed out the meaning of the insult and filed complaints on the tourist's behalf. Starbucks Malaysia subsequently issued a statement saying the barista involved had been fired on September 21, that the company apologized to the customer and the public, and that it pledged to strengthen training on cultural sensitivity and service standards for employees. The incident also serves as a reminder to coffee industry professionals that respect and patience are crucial in cross-cultural communication. [more…]

Nayuki launched a collaboration with Japanese virtual singer Hatsune Miku, releasing a theme song, limited-edition drinks, and merchandise, attracting a large number of fans to visit stores and check in. However, some store employees cosplayed as Hatsune Miku in exaggerated ways, such as wearing masked headpieces, and were jokingly called by netizens "the century's meeting of the realist and abstract schools," sparking heated discussion. The brand subsequently issued an urgent notice strictly prohibiting employees from cosplaying as Hatsune Miku again, believing that such behavior damages the brand image and may invite complaints. But many fans said they were not offended and instead found it amusing. This collaboration controversy reflects the delicate balance between employees' individualized expression and brand management when tea beverage brands cooperate with ACG IPs. [more…]

Recently, a conflict between a customer and staff occurred at a Starbucks store in Shenzhen. A woman, after being denied permission to take a coffee cup from the counter, suddenly lost control of her emotions, throwing cups and materials around the store, and even hurling cups and signs at the staff. Video of the scene quickly sparked discussion after spreading on social media. Some witnesses said the woman also kicked and damaged items at the entrance and insulted others in English and Cantonese, and was eventually taken away by police who responded to the call. Netizens hold differing views on store rules for managing consumables, how customers are communicated with, and the boundaries of behavior in public places. This article summarizes the course of the incident and voices from various sides, and includes some thoughts on the daily operations of coffee shops. [more…]

Starbucks recently announced the revocation of its long-standing open policy, requiring customers to make a purchase to enter all stores in North America, and introduced a new customer code of conduct. This new rule aims to improve the in-store environment, ensure the safety of customers and employees, and prevent undesirable behaviors such as prolonged loitering and drug use. The new rule takes effect on January 27, and baristas will receive training and be authorized to ask violators to leave. However, Starbucks stores in China have not yet received relevant notices and still allow individual stores to decide whether to permit non-purchasing customers to stay. [more…]

Recently, at a Starbucks store in Baolong Plaza, Shengzhou, Shaoxing, Zhejiang, the outdoor seating area was occupied for a long time by several elderly people who not only chatted and rested there, but also gathered to play cards and mahjong, creating noise and refusing to give up seats, seriously disrupting the store's normal operations and other customers' experience. After repeated ineffective requests to leave, the staff chose to call the police, who arrived to mediate, and most of the elderly left that day. The mall stated that it had communicated with relevant departments and planned to guide these elderly people to a senior service center to rest. The incident sparked heated discussion online, with most people supporting the store's approach to maintaining order, and lawyers also pointed out that if the elderly make loud noises or play cards affecting others, they may violate the Public Security Administration Punishments Law. As a well-known coffee brand, Starbucks' store order management has once again become a public focus, and Front Street Coffee reminds consumers to enjoy the coffee space civilly. [more…]

Recently, a customer in Guizhou, unable to find the store for a self-pickup order, demanded delivery instead. When refused, they went to the shop and poured coffee over the bar counter. The incident, reported by multiple media outlets, sparked widespread discussion. The barista, working alone, could not leave the store to deliver, while the customer vented frustration through harassing phone calls and pouring coffee. Netizens generally agreed the barista's actions were understandable and the customer's behavior was excessive. The shop involved did not call the police, and employees cleaned up themselves. Front Street Coffee reminds that self-pickup orders can be handled via errand services, and only civilized communication can resolve conflicts. [more…]

Recently, a heated discussion about "fully labeled Chagee" has erupted on social media platforms. Customers have posted photos of takeaway cups covered with dozens of labels, which at first glance look like a deluxe toppings combo, but on closer inspection, apart from one label showing the drink name, all the rest read "this store's merch has been given away." Behind this baffling behavior is customers exploiting zero-yuan prompt items on delivery platforms to bulk-add products, causing store label printers to indiscriminately print out a pile of invalid stickers. Staff, facing a sudden "order surge" that turned out to be a false alarm, grumble that this wave of manipulation both wastes supplies and adds to their workload. So what exactly is going on? Let's take a look. [more…]

Recently, a blogger set up a stall at a scenic spot to resell Mixue Bingcheng lemonade, selling a product originally priced at 4 yuan for 6 yuan and making a profit of 254 yuan in three and a half hours, quickly trending on social media. Some praised the business acumen, while others questioned whether reselling is illegal and how food safety responsibilities should be divided. Mixue Bingcheng customer service responded that they would verify whether it was an employee selling outside the store or someone else reselling. Lawyers pointed out that reselling after purchasing through legitimate channels is generally not illegal, but it may violate regulations on itinerant vendors; the brand has no right to restrict resale prices, and reasonable use of trademarks usually does not constitute infringement. Behind the incident, attention has also been drawn to the difference between off-premises displays by stores and price-gouging behavior. Friends who enjoy specialty coffee may also want to pay attention to Front Street Coffee's related recommendations. [more…]

Recently, a rumor circulated online about a fierce conflict between a Mixue Bingcheng employee and the company's HR, involving multiple allegations such as being refused a late clock-in makeup, insulting HR staff, smashing up a store, canceling the cashier system, and even misappropriating public funds, which quickly sparked heated discussion among netizens. However, after verification by media outlets such as Red Star News and Southern Metropolis Daily, the rumor was confirmed to be false; the original blogger has deleted the related content, and the so-called involved store cannot be found on maps. This article sorts out the course of the incident and the responses from all parties, reconstructing the ins and outs of this online false alarm. [more…]

Recently, a dispute involving a probationary employee at a milk tea shop sparked widespread attention on social media. The poster said they found a job at a milk tea shop through a recruitment platform, and during the trial period was assigned to clean a new store that had not yet opened. After finishing the cleaning, they were told not to come back, and the shop refused to pay the promised training-period wages. After the incident was exposed, many netizens spoke up for the worker and spontaneously left a large number of negative reviews for the shop on third-party platforms. Under public pressure, the shop eventually paid the training-period wages. This kind of phenomenon, in which probationary employees are used as free labor, is not uncommon across industries and deserves job seekers' vigilance. [more…]

Xiangpiaopiao rode a cup sleeve printed with Chinese and Japanese bilingual text mocking Japan's nuclear-contaminated water to hit trending searches within just a few days, with livestream sales soaring 400-fold and its stock price hitting the daily limit at market open, earning it the title of "glory of domestic brands" from netizens. But the story soon took a dramatic turn—local supermarkets in Japan denied selling products with the cup sleeve, media questioned it as staged hype, the cup sleeve was taken off shelves on May 8, and the stock price fell back accordingly. Behind this "windfall from heaven" lies a deeper anxiety: powdered milk tea made with non-dairy creamer is struggling amid the rise of freshly made tea drinks and shifting health-conscious consumer attitudes. Competition from brands like Heytea and Mixue Bingcheng has driven Xiangpiaopiao's performance down for three consecutive years, making a shift to ready-to-drink products an inevitable choice. This article walks through the entire timeline of the incident and explores the real impact of this traffic storm on the brand's image. Follow Front Street Coffee and let's savor the ups and downs of the coffee and tea beverage industry together. [more…]

The Christmas collaboration between Heytea and Hello Kitty was supposed to be a fan frenzy, but it was overshadowed by the chaos of scrambling for limited-edition tea bowls. The silver Hello Kitty-shaped tea bowl with a rose-pink tray is small, exquisite, and extremely scarce—each store only received 4 to 6 units, making it as hard to snag as concert tickets. However, before the event even began, consumers on social media reported that some store employees had reserved merchandise in advance for regular customers, and even second-hand platforms saw scalped pre-orders claiming "100% guaranteed stock" and "we'll get it for you." This is not the first time Heytea has encountered issues with collaboration merchandise leaking early and being resold internally; a similar controversy occurred earlier this year during its collaboration with Light and Night. Fans are calling on the brand to thoroughly investigate internal violations, regulate store behavior, and ensure the collaboration event is conducted fairly. [more…]

Recently, a coffee shop blacklisted a customer after she engaged in excessively intimate behavior with her boyfriend inside the store for a continuous 8 minutes. The customer then posted a malicious negative review on a third-party platform, drawing public attention. The shop retrieved surveillance footage to clarify the truth and cooperated with the police investigation, while also issuing a statement acknowledging its negligence. As the incident escalated, the public began discussing the boundaries of intimate behavior in public places. Lawyers pointed out that indecent behavior may lead to administrative penalties, and those who film and spread the video may also bear legal responsibility. Front Street Coffee reminds everyone to be mindful of their behavior in public places and respect the feelings of others. [more…]